Our Designer

Vespertine Creative Director and Founder Sarah Canner
Vespertine Founder/Designer Sarah Canner, Photo by Sam Polcer

Formerly too scared to ride a bike in the city, I was living in Paris and working in film when I finally tried to “get around” on a bike. A shout out here to Velib', the Parisian bike share system, there was a station across the street from my apartment. I had no more excuses not to give city biking a try. And when I did, I loved it. Almost immediately, I was hooked. One day, not long after my initial ride, on a dark November afternoon, I swapped the loud printed jacket I had initially been riding around in for a black coat and had a big revelation, (and a close call with a Parisian bus.) On my bike, I am part of traffic. The biggest danger, I discovered, was that other drivers might not see me.  If I wear something that makes me visible, drivers are far more likely to see me and we can share the road in harmony. (Huzzah! An actionable solution to my fears.) I searched for something to wear over my regular clothes (black coat) to make me more visible to drivers while on my bike but only found the typical crossing guard vest. I wasn't directing traffic, I was traffic, and Parisian traffic, no less. Weren't there everyday clothes that could make me stand out in a good way, or at least integrate better with, nay enhance, my wardrobe and my biking lifestyle, too? I didn't want to compromise on safety or style.  Ultimately, I was so moved by this vision of safety wear as beautiful, stylish 'clothes you want to wear everywhere,’ as well as my desire to empower other cyclists to take their daily adventures by bike, that I founded VESPERTINE Haute Réflecture. I hope you enjoy the collection and I'd love to hear your feedback and ideas so please reach out. Vespertine is an evolving concept fueled by meeting your needs.

Thank you so much for visiting


Ride Safe,

Sarah Canner

Founder/Designer Vespertine™ NYC

Haute Réflecture™


Passionate about cycling, design, safety, and the planet, Sarah Canner now lives and works in Brooklyn, NY and produces her reflective fashion collection in NYC.