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Wearing reflective material is like having a super-power!

The light of cars' headlights bounces back at the source and makes you visible to drivers at night.

We’ve Fallen in Love with Pink Martini, Mercedes Benz Fashion Week, and Biking, again and again and again…


Our new video features music by the irresistible, Portland-based band Pink Martini, our Mercedes Benz Fashion Week debut at The BOX at Lincoln Center and the lovely Luz Pavon.

We’re extremely fortunate to have collaborated with so much talent, including the masterful director A.J. Abucay and his team at Perfect and Orbicular Productions, the generous and fabulous folk at the Fashion Law Institute, and our web designer extraordinaire, Andrea Goldman of Semaphore Studios. Many Thanks to all!

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