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Wearing reflective material is like having a super-power!

The light of cars' headlights bounces back at the source and makes you visible to drivers at night.

"The Power of the Yellow Vest"

The traditional neon yellow safety vest has taken on a whole new sartorial meaning in France, with the Yellow Vests (Gilets Jaunes) movement taking to the streets and manifesting for social change. The NY Times' fashion director and chief fashion critic, Vanessa Friedman, wrote a great article entitled, "The Power of the Yellow Vest," decoding this latest piece de la resistance. Check it out here.

I first had the idea of creating a reflective safety fashion brand when I became a city biker while living in Paris. On a personal level, it's a bit surreal for me to see this traditional vest, which motivated me to create different options for stylish high-vis reflective wear, now flooding the streets of Paris en masse! It certainly is a powerful visual, and gives much to reflect on ;) 


Yellow vest

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